Futura City Exhibit Hall

Sky Ocean
Beijing, China
Exhibit Space
261,842sq.ft / 24,326 m2
The newly completed sales center is the showcase for the Futura City development and first port of call for potential buyers and tenants. Where once a pre-fabricated box would suffice, the sales center is now a building worthy of its own signature design. This is also a sustainable solution, as the building simply changes its use into an exhibit hall once the sales center is no longer needed.
The buildings meandering volume invites its guests to a journey that leads through a series of exhibit rooms and AV chambers arranged around a high volume glazed interior courtyard.  The journey ends at a cantilevered chamber featuring a large window carefully positioned to frame the aerospace museum.
The building is clad in a diamond pattern metal paneling that is both practical against the elements, and encouraged us to be playful with details such as the windows. The final arrangement of seemingly random perforations echoes the diamond pattern, provides natural light to the interior spaces and enhances the exterior aesthetic, particularly at night.

HETZEL DESIGN   Los Angeles, USA 2020.

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