London Fog was a very special venue in West Hollywood back in 1960’s. Its tiny stage was an incubator for startup of a lot of great local bands, including some of the most amazing ones- The Doors. The bar was eventually closed, and the building was forgotten. It is now a decrepit nail salon.
Adam Frank, and old friend and client of ours, who now owns the place, engaged our services, this time not only because of our professional relationship, but also because of our shared love and appreciation for the West Coast Rock and Roll, and Particularly – the Doors and Jim Morrison.

The city of West Hollywood announced a competition for Digital Sign Licenses on Sunset Boulevard. The competition called for artful solutions to merge art, architecture, and digital billboard into one. For us, it was also an opportunity to revive the London Fog, and build a shrine to the Doors and Jim Morrison.
This project was one of the most rewarding collaborations in our career- we thoroughly enjoyed the creative process with Adam, sometimes deeply philosophical, sometimes just wild and fun- just like The Doors music.
We were all ecstatic to find out our creative journey was fruitful- one of the few licenses for the Digital Billboard was awarded to us by the Design Excellence Committee of West Hollywood. Design
Our solution was a Digital Canyon- a small public plaza on the Strip, with a stairway through the “Digital Doors of Perception”. The project integrates an array of spaces for multiple art forms, both exterior and interior. Additionally, the proposal offers gallery spaces on the 2nd and 3rd floors of the development which may also include spaces for small retail, dining and even events.
One of the most compelling components of the programming is a partnership with UCLA that could provide students access to the venue’s gallery space and digital displays. This would include visual artists, musicians, and filmmakers.
The project integrates art, advertising, and architecture, but also adds entirely new elements to The Strip. A core component of the proposal is providing space for both commercial advertising and artwork, including a digital journey, taking us through the doors of perception, to meet The Doors and Jim Morrison.